Jay Adya is a Managing Director at Iconica Partners. Prior to joining Iconica, Jay was a Managing Director at Evolution Media Capital, a sports, media, and entertainment focused merchant bank affiliated with Creative Artists Agency (CAA).

While at Evolution, Jay negotiated and/or advised on over $30 billion in media deals, including the International Olympic Committee, Pac-12 Conference, Riot Games, NHL, Los Angeles Dodgers, and Boston Celtics, amongst others. In addition, Jay spearheaded Evolution’s sports-focused investments including its interests in OTT content (Copa90), autonomous video production (Keemotion) and live sports virtual reality (LiveLikeVR).

Previously, Jay was a co-founder of Takkle.com, a leading networking and recruiting platform for high school athletes (later sold to Alloy Media). Earlier in his career, Jay was a strategic management consultant at the Mitchell Madison Group and Deloitte Consulting where he advised private equity, venture capital, and media clients on restructurings, potential investments, and new business opportunities.

Mr. Adya received a BA, cum laude, from Columbia University, an MBA from Columbia Business School. Jay is a recipient of Sports Business Journal’s 40 Under 40 and Power Player awards.